Experts Spotlight
Madhur Gopal
VP Marketing, Manipal Hospitals (MHEL)
“Look at the problems faced by a hospital from an administrative point of view — not a customer's lens.”
About
Madhur Gopal has spent years on both sides of the hospital equation — as someone who has pitched, and as someone who decides whether a pitch lands. At BHC's Let's Validate Chapter 10, he explained why founders must pitch from an administrator's lens, not a patient's.
Key points
- Pitch solutions, not add-on costs — with numbers, not promises
- Get a CXO mentor as the stepping stone to a pilot
- Know clinical vs administrative problems before you walk in
Featured article
Stop Pitching to Hospitals Like a Customer. Start Thinking Like One.